Keyword Selection

NOTE: We plan to have a keyword search feature available to all partners in the very near future. This will allow you to search the entire network for availbility of specific keyword terms that you might like to target, and show you exactly how popular those terms are. This will help increase the frequency at which we can deliver the incoming links owed to you.

Proper keyword selection is important to ensure you’re getting the most out of the network - specifically in the amount of incoming links you’ll receive and your timing in receiving them.

There are several important concepts you need to keep in mind when selecting keyword terms. First in foremost the keywords terms you select must be available within the network.

That means that if you become too obscure with your selection (i.e. “Dog Training School Atlanta”) chances are there will be few (if any) of those keyword terms available on the network to place your incoming links. That term must existing somewhere on the network (within another partners blog) to be able to be allocated to you.

If you use a term that doesn’t exist it will not effect the amount of incoming links that are owed to you. It will simply impact on the number of active links that can be placed at any given time, restricting your own link placement. Essentially creating a backlog of incoming links owed to you.

As a result, if you run a “Dog Training” related blog, you’ll want to also target the term “Dog Training” as it will have more instances available for placement ensuring you’re always receiving incoming links.

It’s ok to also target the term “Dog Training School Atlanta” in your allowed allocation - if and/or when this term exists within the network you will gain an incoming link for it. However by ONLY including obscure keyword terms you could potentially have a large proportion of your available linking credits always waiting to be allocated and therefore you’re not operating at full potential.

So with that in mind, it is always a good idea to include several more popular (competitive) keyword terms related to your niche, and branch out into keywords with a more “moderate” level of competition / popularity.

Another thing to keep in mind is that just because you run a “Dog Training” related blog, it DOES NOT mean that another “Dog Training” blog must exist within the network to generate your own incoming links.

ANY INSTANCE of the term “Dog Training” on ANY PAGE of ANY BLOG within the network (several million pages) could contain that term and be allocated as your incoming link.

For example; a local media blog might run a news item about a dog training school in their community. Although this might be a general media blog (related to all sorts of local community events) you might have any instance of the term “dog training” within this specific blog article allocated to you as your contextual link.

This means that the scope and availably of keyword terms within the network is never limited to just the volume of network partners available in the same niche market as you. It also means that we can increase supply for popular keyword terms to ensure maximum delivery.